Business Strategy 101: Planning


As the old saying goes, if you fail to plan, you plan to fail. This is never truer than it is in business. In fact, we are sure that most businesses would fail to achieve any kind of notable success without some form of planning taking place. However, it isn’t simply a case of making small plans as you go along and hoping for the best. Planning should take place before any important changes are made, such as launching a new marketing campaign, but should also underpin standard operational processes to ensure everyone is working towards the same aims and objectives.

Why is Planning an Important Part of a Business Strategy?

The purpose of planning in a business strategy is to set out the future goals for a business; these can be small day-to-day goals, as well much larger long term goals. With this information clear to everyone involved in the business, you will be able to develop objectives to ensure that the targets are achieved. It also provides a measure of accountability, giving you a solid framework to refer back to and check that you’re staying on course. Without planning, you are likely to find that goals are missed and tasks are forgotten about along the way. After all, it’s hard to work towards something if you’re not sure exactly what it is that you’re aiming for. 

If your business needs help in a number of areas, making the necessary changes is virtually impossible without a detailed, considered, and strategic plan. Not only will you struggle to know where to start when it comes to physically doing things differently, but you may also stretch yourself too thin as a result. 

By seeing all of the information organised as a single plan, it’s a lot easier to think about where your business is headed and what your priorities are. For example, are you focusing on growing the business as a whole or do you want to boost a specific area of sales? Should you be implementing a new recruitment process now or would it be best done at a later date? Without planning, it’s very difficult to keep track of what you want to achieve and when. 

Professional Business Planning

Planning a business from start to finish isn’t always easy, especially if it’s not something that you have had to do before. Luckily, help is available. At HiThrive, we’re able to guide you through the process of creating a fantastic business strategy. It doesn’t matter whether you need a brand new business plan as a fledging start-up or you are just looking to make some changes to the one you already have, you can count on us. To find out more about HiThrive and our services, get in touch.